Free Small Business Marketing Tips – 3 Ideas for Fast Results

In this article, I have 3 free small business marketing tips for you, because marketing shouldn’t have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.

That’s a considerable promise, I know, but it’s one I stand behind and mean to keep.

But there is one warning: simply skimming through this article and “learning about” these tips won’t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Free Small Marketing Tips No 1: Bump up your fees

There are probably three people in the whole world who commonly buy on price only (and you really don’t want them as clients anyway). The rest of us have better things to bother with, like suitability, trustworthiness, delivery time, excellence, service, back up and all the rest. In one analysis only 14% of participants said price was the most important factor for them; that means 86% of them had different, more weighty concerns.

If you tack on 10% to your prices from this moment on, I would be shocked if you experienced any decrease in sales at all. What you WILL see, though, is a significant increase in your profits (because that 10 % boost is all profit). Yeah, it’s conceivable the odd client or two will moan and put on the weeps about it and perhaps even go somewhere else… but if that happens, then they’ve done you a kindness. Price buyers are sheer murder to deal with and will in the end drive you to an early grave.

Free Small Marketing Tips No. 2: Become the media darling

Read the newspapers, both national and local, switch on the Television or tune in to the radio stations and you’ll see ‘expert’ after ‘expert’ wheeled on to give his or her thoughts on everything from daycare and chilblains, to party ideas and pork pies. But what gives these folks this ‘ace’ status and why are they in the news? Well, their authority status comes from the fact they’re simply in the news. That’s it. That’s the only difference between them and you.

Precisely how do they get there? Exactly how does this come about? By their contacting the local media and saying, essentially, “I’m an expert on thingamajigs, and I’ve got strategies and information on whatchamacallits your audience would definitely like and benefit from”.

This is all a hell of a lot easier than it seems and a lot less scary, too. Some years ago I had a regular monthly piece in the local monthly rag. It added up to possibly 30 minutes’ work a month to create, and yielded thousands of Euro in business.

Free Small Marketing Tips No. 3: Ask for referrals

Referred business is the most profitable business to get, and the easiest to close the sale on — because all the hard work of nurturing trust has been done for you by whomever referred the business to you. In my own business, I don’t take on private clients from anything BUT referrals, because the business is such top quality.

Alas, while we all love ’em… we don’t tend to do much to ensure we get lots of them.

Although we can change all this simply by asking our present customers and clients this simple question: “whom else do you know whom I may be able to help in the same way I’ve helped you?”. You could send that email or letter now and be getting more business within minutes.

You can also take this one step further and set the scene for recommendations at the beginning of your relationship with a new customer: “I grow my business with referrals. So if I do a great job for you I hope and expect you will recommend at least 3 people to me whom I may be able to help”. The majority of business owners are too intimidated to make this a stipulation of doing business with clients… although that’s their affair.

See? Three free small business marketing tips that could be making you money by the end of today.

But the onus is on YOU to pull your finger out and make them work for you — they won’t do it by themselves.

Reasons To Use An SMS Online Service For Your Business

As the owner of a business saving money is crucial in these current economic times if you want to see yours thrive. One way that this can be achieved is of course through using a SMS online service.

Many businesses (large and small) today are using such services as it enables them to send and receive messages to anyone anywhere in the world. When someone chooses to use these services they are supplied with not only their own personal account but also one for their business. When it comes to sending out messages they are able either to send out just one to a particular individual or they can send out the same one to several different people or businesses if they wish.

The number of businesses that now use an SMS online service has substantially grown in recent years. Not only do they use them for being able to network with other businesses and their customers but also with their own employees and all for a lot less money.

So what reasons can we provide you with to use such a service for your business? Below we take a look at just some of the reasons for using an SMS online service.

Reason 1 – Easy To Use & Affordable

The great thing about using a service such as this is that you won’t have to worry about installing any type of software on to your computer. You simply sign up to the service you want. Once your account is set up you can now start adding contacts to your address book and then begin send messages to any of them.

Along with you not being charged for setting up your account, you won’t be charged any fees to maintain it or implement it. However they will charge you a fee for sending the messages but this is considerably less than what you would be charged by your mobile phone service provider to send one in the conventional manner.

Most of these SMS online services will require payment on a monthly basis, but they will provide you with a complete breakdown of who messages where sent to and when. However if you want you may want to consider using a service where they offer pre-purchase packs so you know exactly how much you have to spend that month on such communications.

Reason 2 – Keep Track Of What You Are Sending Out

When you use an SMS online service they will provide you with a status report regarding the delivery of any messages you send through them. So you will not only be able to ensure that exactly the right people have received the message but also you will know exactly when it was received. In most cases as you work your way through these reports you will notice that the message was sent and received by the recipients in a matter of seconds.

Furthermore when you use an SMS online service they actually keep hold of any messages sent for a period of 45 days after sent. So you can actually look back at what was sent in any given month.

Complex Business Solutions and Simple Applications

Programming business solutions into your company from scratch is a very long and arduous process. Even with a competent IT department, the actual development of an application is not easy to come up with. The hours of employee time that it takes to create the technically challenging programs can be exhaustive. This, obviously, is not very cost effective and it detracts from the work that is normally done by the IT staff.

Running software programs that are specifically designed to take those difficult situations and turn them into easy, point and click solutions is a much more cost effective idea. These are programs that have already been exhaustively created, tested, reworked, and made to be applicable for any business. Yet, there are many business owners that are unsure of whether or not this is a fast and effective way to solve their issues.

Technology in business has become so commonplace that most of the time there is little understanding of what actually goes into its creation. The companies that are able to produce this software and run a reliable service for various companies have invested a great deal of time and money into the process. This benefits your business because that is time and money that you do not have to apply while gaining the easy solution that you require.

How can one software program offer solutions to so many different issues and still be effective? This is what cloud computing is all about. The original program is designed to solve a specific problem and the additional issues are resolved through the cloud. This means that you can take on the additional applications that are required for your business to run smoothly and effectively. Because it is run on the cloud concept, you are not required to take on anything that you don’t find beneficial. Applications that are useless should not have to be required in a package purchase.

For small to medium businesses, the idea of creating this sort of wide spread problem solving software is overwhelming. There are many different software programs that offer a wide range of applications. The time devoted to research and software comparison is hardly a fraction of the time that would be devoted to the creation of such software from scratch.

As technology gains its place in the market and businesses come to rely on technological advancement more every day, the continued development of additional simple to integrate applications will help to continue to improve the outlook for small to medium businesses everywhere. The growth of such development will only serve your company more as you will continue to have easy solutions to those complicated problems.

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